AS SEEN IN
AUSTRALIA'S LUXURY, AWARD-WINNING HAIR EXTENSIONS
Yovanka Loria Salon provides a private and exclusive boutique experience for salon guests. Yovanka has over 30 years experience working in salons and educating throughout Adelaide, Melbourne, Los Angeles and New York. After having her 2 children, she decided it was time to bring a touch of glamour and high-quality service to her favourite place, Adelaide.
The visionary behind the brand
Yovanka Loria, the visionary force behind Yovanka Loria Hair Extensions, has redefined what luxury truly means in the hair industry. Beginning her journey as a sought-after hairstylist, she transformed her passion for beauty into a globally recognised brand trusted by industry professionals and adored by women worldwide.
Known for her unwavering commitment to exceptional quality and ethically sourced extensions, Yovanka has never been interested in chasing mainstream trends or sacrificing integrity for scale. Her philosophy is simple: quality over quantity, always. Every decision reflects her mission—to empower women to feel confident and effortlessly themselves.
YL REDEFINIED: LUXURY, REFINED
Yovanka Loria Extensions isn’t just another hair brand—we’re rewriting the standards of what luxury and custom extensions should be. While other brands expand into mass markets with multiple methods and endless products, we remain focused on one thing: uncompromising quality over quantity. We will never create a product that doesn’t perform at the highest level and we’re not here to be everything to everyone. We’re here to be the very best.
Our story began with Yovanka’s own frustration with products that overpromised and underdelivered. Years of trial and error led to a method that delivered what she had been searching for—premium hair, minimal damage, and results that look and feel natural.
Now stocked in salons across Australia, the United States, and beyond, YL is trusted by professional stylists who want the very best for their clients. We don’t do shortcuts. We don’t do mainstream. We created quality that lasts—with expert installation methods designed to protect natural hair, support healthy growth, and deliver long- lasting and natural results.
We stand by one purpose: to give women confidence with hair so natural, no one can tell your wearing extensions.