AWARD-WINNING

Transform Your Hair
Elevate Your Confidence

For Stylists

Online Education

LEARN HAIR EXTENSIONS ON DEMAND
INTRODUCING

SEAMLESS
CLIP-IN
EXTENSIONS

YOVANKA LORIA

SALON

AS SEEN IN

YL RETAIL

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YL PROFESSIONAL

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YL EDUCATION

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AUSTRALIA'S LUXURY, AWARD-WINNING HAIR EXTENSIONS

Yovanka Loria Salon provides a private and exclusive boutique experience for salon guests. Yovanka has over 30 years experience working in salons and educating throughout Adelaide, Melbourne, Los Angeles and New York. After having her 2 children, she decided it was time to bring a touch of glamour and high-quality service to her favourite place, Adelaide.

The visionary behind the brand

Yovanka Loria, the visionary force behind Yovanka Loria Hair Extensions, has redefined what luxury truly means in the hair industry. Beginning her journey as a sought-after hairstylist, she transformed her passion for beauty into a globally recognised brand trusted by industry professionals and adored by women worldwide.

Known for her unwavering commitment to exceptional quality and ethically sourced extensions, Yovanka has never been interested in chasing mainstream trends or sacrificing integrity for scale. Her philosophy is simple: quality over quantity, always. Every decision reflects her mission—to empower women to feel confident and effortlessly themselves.

YL REDEFINIED: LUXURY, REFINED

Yovanka Loria Extensions isn’t just another hair brand—we’re rewriting the standards of what luxury and custom extensions should be. While other brands expand into mass markets with multiple methods and endless products, we remain focused on one thing: uncompromising quality over quantity. We will never create a product that doesn’t perform at the highest level and we’re not here to be everything to everyone. We’re here to be the very best.

Our story began with Yovanka’s own frustration with products that overpromised and underdelivered. Years of trial and error led to a method that delivered what she had been searching for—premium hair, minimal damage, and results that look and feel natural.

Now stocked in salons across Australia, the United States, and beyond, YL is trusted by professional stylists who want the very best for their clients. We don’t do shortcuts. We don’t do mainstream. We created quality that lasts—with expert installation methods designed to protect natural hair, support healthy growth, and deliver long- lasting and natural results.

We stand by one purpose: to give women confidence with hair so natural, no one can tell your wearing extensions.

★★★★★

Incredible service as always. More than accomodating and the best quality extensions I have ever used. Thank you!

Shahna S.
Adelaide, Australia
★★★★★

I've built my salon around this incredible brand. I originally fell in love with the method behind Yovanka Loria Extensions and once I felt the quality of the hair itself, it was nothing like I've ever experienced before. I knew this was going to be my new focus in my career.

Hayley B.
★★★★★

I had the most beautiful experience visiting Yovanka Loria Salon. From the moment I walked through the doors, I was welcomed with such warmth and kindness. The whole team were so lovely to talk to, so genuine, professional and so passionate about what they do.

Sabrina N.
★★★★★

Yovanka Loria Education has been a game-changer for my career and confidence.

The support from the YL team is incredible, and the quality of the extensions and training is next level. Seeing clients transform is so rewarding

If you want to elevate your skills and create stunning results, this is the place to be!

Natasha B.
★★★★★

The best extensions available in Australia, hands down. Yovanka was able to completely transform my hair, from drab to fab. I had two rows installed, custom coloured and styled, and could not be happier with the result. Highly recommend!

Dianne D.